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Conversational AI: Fighting fraud while reducing friction for customers – Brendan Van Staaden, Managing Executive, MoData Interactive.
The risks of identity fraud remain as high as ever for consumers and banks alike. Global research from Experian shows that 58% of consumers have been a victim of online fraud or know someone who has been a victim, or both. The challenge that banks face is protecting their customers from increasingly sophisticated identity thieves and scammers without adding undue friction to customer experience (CX). One of the most powerful tools institutions can leverage to…
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